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First, you must understand that a management company generally manages for an owner. That being said, when our management company took over the management of the community that I now work in, the rents were very very low. We started rennovations. The properties in the surrounding areas were not doing such. Our community is one of the safest, best kept in the area with brand new everything inside. We did raise rents about 100 dollars a month in some cases but in most cases that didn't even bring rents up to the prices that the other communities were getting for smelly, old, dingy apartments. If you look at it as if it wer your own buisness it helps you understand a little bit better.