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I have worked in property management for years. The big companies like Equity and Archstone are unable to budge on rent prices. Due to fair housing laws and penalties, they cannot offer a discount to one person and not the next as the fines are astronomical. The times you are more likely to be able to negotiate with a company are upon renewal. Remain friendly and calm, and if you don't get your way, don't get mad, contact corporate. Make sure upon renewal explain you want to renew, you love living there but you don't feel you should have to pay such an increase because example example example. Make sure your expamples aren't personal, like its too far from work, but if theres alot of ongoing contrsuction around you that has made getting in and out of the community quite an ordeal or excessive noise that has been documented, things like that could help. Also, upon renewal if they don't budge on price, mention the move in special of a nearby competitor and/or ask for something needed like a carpet cleaning, repaint, new appliances if needed.
Good luck!